Holidaymakers first began to flock to this lovely shore after a trading store was set up circa 1894, and was declared a village management board in 1926, graduating to municipal status in 1968. It has since developed and blossomed into the delightful holiday and retirement centre it is today. It now includes Aston Bay, Kabeljous and Paradise Beach and is still a short drive from Port Elizabeth.
Jeffreys Bay is world renowned for its safe beaches and surfing waves, with many different surf breaks, each possessing its own magic. Surfing spots include Kitchen Window, Tubes, Super Tubes, Point and Albatross.
These beaches also have an abundance of shells, and are known for good angling. Fishing in Jeffreys produces Kob, Leerfish (Garrick), Grunter, white Steenbras, Blackmail, Musselcracker, Baardman, red Steenbras, Poenskop, Roman, Dageraad, elf, sharks and rays.
People with a real interest in nature will enjoy the three nature reserves. Although small in size, they offer peace and tranquility and hiking trails. At Seekoei Nature Reserve you will find the Penguin Rehabilitation Centre, some smaller mammals and about 120 bird species. Kabeljous Nature Reserve offers good waterfowl watching and Noorsekloof Nature Reserve boasts a 3 km trail up the kloof along a stream.